K-Beauty brand Dr.Althea has unveiled a new targeted eye serum, the Retinol Flat Iron Eye Roller.  

The smooth, hydrating, wax- and fragrance-free formula leaves a light, non-sticky finish and contains retinol and advanced peptide technology. The lightweight texture helps to deliver active ingredients deep into the delicate eye area without feeling heavy or irritating the skin. 

Containing a high retinol concentration alongside hyaluronic acid, peptides and bakuchiol, the serum targets fine lines, puffiness, dark circles and loss of firmness.  

The serum also contains Cica Retisome™, a concentrated skin-repair complex combining multiple ingredients to help calm, regenerate and strengthen fragile skin. 

Inspired by the Chinese medicine technique of promoting circulation and lymphatic drainage, the serum is delivered via a rolling applicator to provide a sensorial, cooling rolling experience. 

The Retinol Flat Eye Roller is available now from Song of Skin and will launch at Amazon in March 2026, RRP £19.