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British gender-neutral skincare brand Honey Corn has signed a landmark deal with Matro Group, one of China’s most prestigious luxury department store operators.  

The collaboration will see Honey Corn join an exclusive selection of British brands at the British Pavilion from the 23rd May 2025 at Matro’s flagship store in Suzhou, China. The British Pavilion showcases the best of British craftmanship, creativity and clean beauty innovations.  

Ayesha Ibrahim, CEO and founder of Honey Corn, says: “We’re beyond thrilled to be working with Matro Group. This opportunity places Honey Corn among a handpicked group of visionary British brands representing heritage, ethical innovation and quality."

"It’s a proud moment for us and for sustainable British skincare,” comments Ibrahim.

Honey Corn’s range contains botanic, organic and ethically sourced ingredients which celebrate the natural world. The collection is packaged to reflect the brand’s commitment to environmental sustainability.