Korean brand belif has announced its launch into H Beauty and Beauty Bay. belif, LG’s beauty brand, has been a pioneer in beauty in South Korea since 1947 and is now brining its K-beauty expertise to the UK.  

The announcement comes as belif unveils its latest product launch with the Aqua Bomb Makeup Removing Cleansing Balm. The soothing cleansing balm effortlessly removes all traces of makeup, even tackling stubborn waterproof makeup, and clears the skin of impurities. It has a ‘sherbet’ texture that melts luxuriously when massaged on to the skin.  

The nourishing formula contains tocopherol (vitamin E) which helps to shield the skin from environmental damage to maintain its moisture barrier. It also contains caprylic to gently remove impurities without stripping the skin’s natural oils, offering immediate hydration for soft, comfortable skin.  

belif is now available online at Beauty Bay and is set to launch on H Beauty online and instore at its Silverburn, Glasgow branch on the 12th June.