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Fenty has announced the appointment of Grammy-nominated hip-hop artist, GloRilla, as the first first-ever exclusive partner of both of Rihanna’s beauty and apparel brands. 

Personally selected by Rihanna, the visionary behind Savage X Fenty and the Fenty Beauty brands, GloRilla embodies the brands’ missions to empower and inspire through authenticity and unapologetic style.  

GloRilla stars as the face of the “Glo Up Close” campaign, showcasing the Spring 2025 collection from Savage X Fenty, while encouraging fans to embrace their own glow from head to toe with Fenty Hair, Skin and Beauty.  

Debuting with one of her favourite Fenty beauty looks, GloRilla showcases the Fenty Hair The Controlling Type Hair-Thickening Edge Control Gel for the “Glow Up Close” campaign. This repair-infused gel lays and locks hair in place, tames flyaways and provides a long-lasting and comfortable hold. The Side Stick offers maximum control and precision as a 3-in-1 styling tool for combing, brushing, laying edges and parting.  

Makeup artist Sadai Banks created a flawless base for GloRilla’s look with the Fenty Beauty Trace’d Out Liner in “I Woodn’t”, a neutral brown shade in a creamy, long-wear pencil that delivers a true-cast for every lip tone. The Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick, a glossy medium pigment lipstick, followed by the Fenty Skin Treatz Hydrating + Strengthening Lip Oil were layered on top. 

GloRilla says: “I’m beyond excited to be the first-ever joint partner for Fenty brands for Spring 2025! Rihanna has always been such an icon and inspiration and being chosen to represent her vision across Savage X Fenty and Fenty Beauty is an honour."

“This spring season is all about celebrating confidence, boldness and embracing your glow. I can’t wait for y’all to experience it all!” comments GloRilla.