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Korean skincare brand Dr. Althea has announced its arrival instore and online at Boots. The launch marks Dr. Althea's first ever UK physical retail presence, helping to solidify the brand as one of K-beauty’s most in demand exports.  

Dr. Althea has achieved millions of views on TikTok, viral reviews and rave results, as well as earning A-list fans including Selena Gomez.  

The launch will see Dr. Althea’s viral 345 Relief Cream arriving at Boots. This calming cream contains centella asiatica and heartleaf extract to help provide relief for sensitive, acne-prone skin. The lightweight and nourishing formula instantly soothes redness and irritation making it a must have for those with stressed-out complexions.  

Boots customers will also be able to shop the brand’s 147 Barrier Cream, Vitamin C Boosting Serum, Pure Grinding Cleansing Balm, Gentle Vitamin C Serum and Rapid Firm Sculpting Cream.  

To celebrate the launch, an exclusive 15% discount is available on the brand’s full product lineup online only at Boots.com until 13th June 2025.  

Dana Shin, Global PR Lead at Dr. Althea, says: “We’re incredibly excited to bring Dr. Althea to Boots UK as our first physical retail partner in the [UK]. Our mission has always been to make gentle, high-performance skincare accessible to all, and this launch allows us to connect with a whole new community of skincare lovers in the UK.”

“With our TikTok-viral formulas and commitment to science-led innovation, we’re proud to be at the forefront of the K-beauty wave that’s resonating so strongly with modern consumers,” comments Dr. Althea.  

The announcement follows a massive surge in demand for international skincare in the UK, with one Korean beauty brand product reportedly selling every 30 seconds at Boots. The K-beauty trend comes as consumers are increasingly drawn to gentle, clinically-backed formulas that deliver visible results.