Beauty Magazine has hosted The Beauty Awards for 17 years, and for the third consecutive year we teamed up with OK!, the leading celebrity weekly magazine, to deliver The Beauty Awards 2018 with OK!
The UK’s biggest beauty retail awards programme is unique in that it brings together the major retailers, the beauty manufacturers and the end consumers. The innovative, rigorous, wide-reaching programme of activities over 6 months engages both the industry and the UK consumer on many levels. All participating products entered were tried and tested by our panel of expert judges over a one month period, and their findings determined the Shortlist. The shortlisted products were showcased in October through to mid-November, in Beauty Magazine and at www.beauty-magazine.co.uk, across six consecutive issues of OK!, and at www.ok.co.uk. The finalists were viewed by a conservatively-numbered combined audience of over 5.7 million consumers. And almost ½ million votes were cast…
The programme culminated with the ‘amazing’ Gala Awards, hosted by Peter Andre, and attended by a cast of 1000 at the Park Plaza Westminster Bridge in November. Guests included a whole host of celebrities, industry insiders, and retail executives, with 32 awards presented to the beauty product launches of the year. Every guest departed in the early hours with one of our famous Goody Bags.
During and immediately following the ceremony, social media was lit up by comments, pictures and sharing, with coverage widespread in the national media, in print and online. A special Winners’ Showcase was published in OK! in the first week of December - perfect timing for the busy Christmas sales period. 300,000 copies were distributed, with an estimated readership of over a million. A great finale, giving the winning products one final piece of high impact exposure, at the start of the most critical purchasing period in the beauty calendar.