Model and print designer Victoria Clay, who appeared on the 2017 series of Britain's Next Top Model, is the star of My. Haircare's latest campaign.

Clay starred on cycle 11 of the hit show after she caught the attention of host Abbey Clancy. She narrowly missed out on winning the competition but despite this her star has continued to rise and she is fast becoming an influencer and celebrity in her own right, while modelling for a host of brands.

Denis Kovalyov, creative director at My.Haircare, is delighted to have the model on board. "We felt Victoria was the perfect fit for our brand. As a passionate vegetarian with great hair, she encompasses our core values."

Award Winning My. Haircare launched Infuse My. Colour Shampoo last year comprising five vegan biodegradable colour-as-you-wash  for immediate colour refreshment and tone.

The shampoos are 100% vegan, sulphate, silicone and paraben free and naturally derived cationic bio-polymer to enhance sensorial in-use and mildness while smoothing the hair cuticle to seal in colour.

The range is available at Boots and retails at £13.95.