The Perfume Shop's Rewards Club has reached a milestone 3 million members.

The UK’s largest specialist fragrance retailer launched its Rewards Club in 2011, offering members exclusive rewards and benefits when they shop online and in its stores.

Cathy Newman, The Perfume Shop’s Marketing and Customer Experience Director said: “We’re really excited to reach this milestone of 3 million members for our Rewards Club. We work hard to ensure our members receive exclusive benefits that excite them, including exclusive previews of new launches and discounts, and we believe this has been a driving force behind the clubs success.”

Picture above from L-R – Gill Smith (MD at The Perfume Shop), the three millionth Rewards Club member, and Thea Wilson (Head of Loyalty at The Perfume Shop).