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Lynx has expanded its Fine Fragrance collection, with the addition of five new body sprays as well as the launch of Fine Fragrance shower gels and deodorant sticks. 

Originally launching last year, the Fine Fragrance collection now features new scents including Peach Infusion, Watermelon Freeze, Cherry Spritz and Cocoa Velvet, all inspired by delicious and irresistible scents.  

Formulated with essential oils and offering 72 hour freshness, the range provides consumers with 2x more odour protection zinc technology than a standard Lynx body spray.  

Fine Fragrance shower gels and stick deodorants are also now available across popular existing scents including Black Vanilla and Blue Lavender, as well as the new Cherry Spritz and Peach Infusion scents.  

Monique Rossi, General Manager of Deodorants at Unilever UKI, says: “Last year, the Lynx Fine Fragrance Collection redefined what it meant to be premium and engaged with the evolving personal care habits of young guys.” 

“As the number one male toiletries brand, we continue to rip up the rule book in 2025 and tap into innovative food-led social trends to inspire our new products – driving category growth for retailers and cementing Lynx as the go-to fragrance for Gen Z,” Rossi remarks.  

The launch will be supported by a £14.6 million marketing campaign from April, headlined by a new TV creative, as well as the use of social media influencers to reach Gen Z audiences. Sampling in high footfall locations will also take place throughout 2025.