Lynx Ice Chill is the cool new variant for 2019 from the leading male deodorant and shower brand, designed to target Gen Z and Millennial consumers

Lynx has launched #isitokforguys, a Google-search driven campaign designed to help liberate men from cultural pressures and labels that tell them what it means to be a man

TV entertainer, presenter and broadcaster Dermot O’Leary has created a male skincare range exclusively for M&S.

New products and innovation mean that the male grooming market is more buoyant than ever. But do you know how to capitalise on the new male cool?