Lynx has revealed its new affordable Fine Fragrance collection which consists of five high-end scents designed to appeal to Gen Z men.
The range features the Black Vanilla, Blue Lavender, Aqua Bergamot, Emerald Sage and Copper Santal fragrances, which are designed to smell as fresh as premium colognes. Last year, the collection launched in the US and has since won awards from Men’s Health and Esquire.
The launch will be supported by a £15 million marketing campaign which will encourage Gen Z men to ‘smell finer than finest fragrances’.
Monique Rossi, General Manager of Deodorants at Unilever UKI, says: “Year-on-year, Lynx maintains its status as the UK’s number one male toiletries brand, and our products help users feel fresh and confident throughout the day. With the new Fine Fragrance Collection, we’re redefining what it means to be premium. Fragrance is the number one driver of confidence, and we don’t think you should be paying £100 plus to smell great on a daily basis.”
The Lynx Fine Fragrance Collection will be available from the 22nd January, £5 RRP.