US cult brand TULA Skincare is expanding into the UK and has launched in SpaceNK stores and online, alongside an in-house engineered direct-to-consumer website.

TULA, meaning balance in Sanskrit, aims to restore natural skin balance through powerhouse science-backed formulas that hydrate, nourish, soothe and balance skin. 

The clinically effective, prestige skincare brand powered by a signature combination of probiotic extracts and superfoods was founded by board-certified, practicing gastroenterologist, Dr Roshini Raj. 

SpaceNK customers will be able to shop a curated assortment of 26 products across the brand’s best-selling Core and Ageless collections in 40 Space NK doors and online, with the product assortment offering a variety of complete routines of powerful skin solutions and including a selection of award-winning hero SKUs and best sellers.

TULA's in-store footprint will feature custom storytelling elements highlighting the brand’s science-backed, innovative approach to skincare, the clinically proven benefits of probiotic extracts in skincare, and an introduction to Dr. Roshini Raj.

SpaceNK customers will be able to shop a curated assortment of 26 products across the brand’s best-selling Core and Ageless collections in 40 SpaceNK doors and online with the product assortment offering a variety of complete routines of powerful skin solutions and includes a selection of award winning hero SKUs and best sellers. TULA's in-store footprint will feature custom storytelling elements highlighting the brand’s science-backed, innovative approach to skincare, the clinically proven benefits of probiotic extracts in skincare, and an introduction to TULA's founder, Dr. Roshini Raj.

Hero products available to purchase at Space NK include: The Cult Classic Purifying Cleanser, a refreshing gel-based cleanser formulated with prebiotics, probiotic extracts, blueberry and turmeric to leave the skin looking and feeling brighter and more radiant; 24-7 Moisture Hydrating Day & Night Cream, a do-it-all day and night moisturiser that is clinically proven to provide all-day hydration and revive the appearance of dull and tired looking skin;

Brightening Treatment Drops Triple Vitamin C Serum, a potent treatment with three types of vitamin C to treat dull skin, reduce the appearance of dark spots and defend against elements that cause dullness; and Rose Glow & Get It Cooling & Brightening Eye Balm, which instantly hydrates and cools the eye area while reducing the appearance of fine lines and wrinkles.

The omni-launch is supported by a 360 marketing campaign that highlights TULA’s doctor founded heritage, clinical effectiveness and ingredient focused approach to skincare and wellness.

The brand will lean into its digital capabilities and its partnership with the influential UK retailer to maximize exposure including SpaceNK’s promotions for launch include window displays, in-store activations, VIP previews, email support and sampling programs.