Hyperlight Lipstick copy.jpg

KVD Beauty evolves liquid lipstick

Hyperlight Lipstick copy.jpg

KVD Beauty evolves liquid lipstick

KVD Beauty has launched Everlasting Hyperlight Liquid Lipstick; the evolution of its existing Liquid Lipstick. 

The next-generation long-lasting, transfer-resistant formula, which replaces the original collection, offers extreme comfort and a hyper-lightweight feel.

Powered by nourishing raspberry stem cells, this ultra-thin, flexible formula moves seamlessly with lips to help prevent caking, flaking and feeling dry. This pigment-packed formula is ultra-comfortable without compromising the impactful color payoff KVD Beauty is known for.

The evolved formula comes in 21 feather-resistant matte shades and features a slim, precision applicator for complete control without needing a lip liner—just line, fill and let it set. 

Everlasting Hyperlight Liquid Lipsticks’ shade names are inspired by a strange garden filled with beautiful, yet dangerous botanicals. Available shades include: Moonflower (terracotta rose), Moth Orchid (soft pink), Cobra Lily (rust red), Scorpiris (indigo blue) and more.

The brand’s bestselling shade Lolita is undergoing an evolution of its own, relaunching with this new collection as Queen of Poisons.

Returning for her second campaign with KVD Beauty, Paris Jackson, is the face of the new Everlasting Hyperlight Liquid Lipstick, an appropriate fit for this collection of both serene and statement shades.

In addition to being featured in the campaign, Jackson was also involved in the creative direction of the shoot, where she contributed to location selection, guided the fairy-goth-meets-grunge aesthetic and collaborated with campaign make-up artist and KVD Beauty Global Veritas Artistry Ambassador, Anthony Nguyen, on the beauty looks showcased within the images.

KVD Beauty Everlasting Hyperlight Liquid Lipstick (RRP £19) is available in store at Boots and online at Boots.com, KVDBeauty.com and online at Feelunique.com.

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