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Wilkinson Sword launches premium grooming range

Screenshot 2022-11-10 at 14.24.50.png

Wilkinson Sword launches premium grooming range

Wilkinson Sword has launched its first skincare and grooming range, offering men a premium barber-quality experience in the comfort of their own homes.  

The new Barber’s Style collection features six new grooming and skincare products that are of barber-grade quality and are recommended by British Master Barber experts.

The collection has been formulated using superior ingredients and curated fragrances to invigorate basic grooming regimens.

Inspired by Wilkinson Sword’s 250 years of shaving expertise, the quality formulations are ideal for all skin types, restoring the skin pre-and post-shave using high-performance ingredients such as niacinamide and natural oils including shea butter, avocado, argan, and sunflower oil. 

Victoria Goody, Marketing Manager at Wilkinson Sword, says: “From research, we found that post-pandemic men are taking more time on their facial grooming routines and are spending time online educating themselves and seeking expert skincare advice. We found that 42% of men want a product that’s easy to use and 27% want a name brand, which is why we decided to draw upon our 250 years of shaving expertise to launch the Barber’s Style range. Barber’s Style boasts an impressive range of products providing men with premium, effective skincare solutions at an affordable price.” 

The range has been given an official commendation from the British Master Barbers, cementing the credibility of our products.  Barber’s Style is perfect for those who are either looking to elevate their current grooming routine, with more opulent products or for those who are just starting to branch out into skincare ”. 

The range includes two shaving care products: Barber’s Style Shave Cream, a non-foaming, non–greasy cream that helps razors glide effortlessly over skin, leaving it smooth and hydrated; and Barber’s Style Post Shave Balm, which combines skin-loving ingredients like shea butter and menthol to cool, balance and hydrate skin while keeping irritation at bay.

Meanwhile, for beard and stubble care, Barber’s Style Beard Oil contains a blend of argan, jojoba and avocado oils that help prevent stubble dryness and beard itch while softening, revitalising and hydrating beards of all lengths, while Barber’s Style Beard Balm conditions, shapes and styles, and Barber’s Style Beard Wash & Softener has a gentle two-in-one formula that cleans and conditions even the toughest of beards.

Facial skincare products include Barber’s Style Face Wash, a high performance, clear gel formula that gently removes dirt without drying the skin and is suitable for all skin types, including oily, dry, sensitive and combination; and Barber's Style Face Moisturiser, crafted with barrier-strengthening niacinamide, apple extract and Centella Asiatica, which provide lightweight nourishment for stronger, healthy skin.

RRP £10 each, visit for more information.



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