The Perfume Shop launches UK-first multi fragrance refill station


The Perfume Shop launches UK-first multi fragrance refill station

In partnership with L’Oréal, The Perfume Shop has launched the UK’s first multi-brand fragrance refill station at its store in the Victoria Centre, Nottingham.  

Customers will be able to refill eight best-selling fragrances:  

  • YSL MYSLF Eau de Parfum 
  • Prada Paradoxe Eau de Parfum 
  • Lancôme La Vie Est Belle Eau de Parfum 
  • Mugler Alien Eau de Parfum 
  • Armani Code Eau de Toilette 
  • Armani Si Intense Eau de Parfum 
  • Armani My Way Eau de Parfum 
  • Mugler Angel Eau de Parfum.  

Refillable fragrances are a growing market as environmentally conscious consumers make more sustainable choices. The introduction of the fragrance refill station will further increase the distribution of perfume refills and widen the choice of perfumes available to refill in store.   

All size bottles from 30ml upwards of the selected perfumes can be refilled at the fragrance station. On average, consumers will save 29% when choosing refillable options.

Gill Smith, Managing Director from The Perfume Shop says: “We’re delighted to be introducing the UK’s first multi brand fragrance refill station, especially in the thriving Nottingham store. Sustainability for The Perfume Shop is so important to us as a business and we know that fragrance is leading innovation in the market for refillable prestige beauty products, so this couldn’t come at a better time for our loyal customers.” 

The fragrance refill station is now open and is located at The Perfume Shop, 168, The Victoria Centre, Nottingham, NG1 3QG. 

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