Electrical haircare and grooming brand REMINGTON^® has unveiled its latest ambassador for its Shave & Trim category, Micah Richards.  

The former footballer and much-loved TV pundit is known for his infectious charisma, confidence and standout style, making him the perfect partner to front the brand’s mission to champion individuality and confidence through grooming.  

The partnership will shine a spotlight on REMINGTON’s leading range of electric shavers, beard trimmers and grooming tools for modern men. 

Richards will star in a multi-channel content series that challenges him to take grooming into his own hands, as well as stepping up as a barber to trim members of the public to give them a fresh look.  

Micah Richards: “I’m buzzing to be working with REMINGTON. My hair styles have always been a big part of how I express myself – on and off the pitch – and I love how REMINGTON makes high-performance tools that fit into everyday routines.  

“I never thought I’d be tempted to cheat on my barber, but here I am! With REMINGTON’s high-performance tools in my hands, I’ve realised you can get a proper trim from the comfort of your own home and it fits into my routine, effortlessly,” Richards said.  

Landing at a time as modern masculinity is continuously evolving and grooming is increasingly an expression of identity, the campaign will feature REMINGTON’s range of advanced Shave & Trim products, which can achieve a clean shave, maintain defined beard lines or keep a low-maintenance tidy-up. 

The partnership with Micah Richards at the front celebrates this shift, helping to empower men to celebrate their most confident, authentic selves with a look that reflects their individual style.