Boots recouples with ITV2’s Love Island


Boots recouples with ITV2’s Love Island

Boots has been renamed as the official beauty partner of ITV2’s Love Island for the first ever All Stars series.  

The partnership will see Boots exclusively stock the Love Island villa with products from 2,000 beauty lines across 15 categories including fragrance, makeup, skincare, grooming, sun care and hair care.  

The Islanders will have access to over 90 beauty brands whilst on the show, including recent additions to the Boots Beauty line up, such Bubble skincare, Ouai, Wella Professional, Redken and Drybar.  

Much-loved brands including No7, Sol de Janeiro, Soap & Glory, Gilette, Philips, Liz Earle, Dyson and Rimmel will make a return to the villa.  

The exclusive beauty partnership will be supported with the return of Boots’ successful ‘Find the Ones’ marketing campaign, which helps customers to discover the products seen on the show. will feature a Love Island dedicated hub, with exclusive content across advertising and social media channel set to promote the products seen on the show. Beach Hut tutorials, featuring different Islander challenges throughout the series, will go live on @bootsuk social channels.  

Peter Markey, Chief Marketing Officer at Boots, says: “We are so pleased that we are able to help Islanders with all of their beauty needs for another Love Island series and we look forward to seeing how they use the brands on offer to create their iconic looks throughout the show.”  

The first episode of Love Island All Stars will air on Monday 15th January.  

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