Lady Gaga’s beauty brand has announced its UK debut, launching exclusively at Sephora Westfield White City on the 6th June 2023. This follows the make-up brands’ relaunch at Sephora US and Canada.
Sephora will mark the beauty brand’s UK debut with a four week campaign online and in-store. On the launch day, Haus Labs will offer the first 100 customers to purchase any Haus Labs product in store a complimentary Hy-Power Pigment paint signed by Haus Labs founder, Lady Gaga.
Sarah Tanno, Haus Labs Global Artistry Director, will also be presenting a Pro Makeup Tutorial at the Sephora UK store at 6pm on 6th June, with limited spaces available.
Haus Labs has gone viral on Tik Tok, with the brand’s Triclone Skintech Foundation, available in 51 shades, amassing over 9 billion views.
The beauty brand prides itself on its cruelty-free and vegan range of high performance and highly pigmented products, formulated with skin-loving ingredients.
Haus Labs will be launching in the UK with an extensive range of existing products, including the multi-tasking Hy-Power Pigment Paints. These can be used on eyelids, cheekbones, lips and body, allowing everyone to embrace their inner artist. Available in 20 shades, including matte and shimmer shades, the paints were inspired by Lady Gaga’s love of art, and can be mixed together to create the perfect shade.
The Bio Radiant Gel-Powder Highlighter will also be available. Formulated with a gliding hybrid powder-gel formula containing fermented arnica and silver vine extract to reduce redness, brighten and smooth, the highlighter is available in 10 shades that leave skin glowing.
Lady Gaga says: “I’m extremely excited to announce that we are bringing brand new, supercharged, clean artistry make-up to the UK, through a place that has inspired me for years, Sephora. At Haus Labs artistry is for everyone, and no one should have to damage their skin or sacrifice their principles and values to be self-expressive with high performance make-up.”