Harry Styles has launched Pleasing, a lifestyle brand that aims to bring joyful experiences and products that excite the senses and blur the boundaries.

The first Pleasing collection, Perfect Pearl, comprises of three beauty products inspired by this momentous natural occurrence.

The Pleasing Pen is a dual-ended potent eye and lip serum. Delivered through cooling steel rollers, the eye gel is formulated with natural lingonberry, okra and hyaluronic salt to hydrate and rejuvenate tired under eyes. Meanwhile, the demi-matte lip treatment soothes and replenishes with marshmallow extract and olive oil-derived squalene.

The Pearlescent Illuminating Serum, inspired by the fresh, shining skin of Japanese pearl divers, is formulated with beta-glucan, panthenol and vitamin B, to create a smooth, illuminated base for make-up.

Finally, Pleasing Nail Polish features a biodegradable 12-free formula made from sustainable, plant-based solvents. It is available in four shades: Perfect Pearl (pearlized white with a glossy finish); Pearly Tops (clear with a subtly iridescent matte finish); Inky Pearl (pearlescent black with deep blue radiance and glossy finish); and Granny’s Pink Pearls (Pearlescent pink with a glossy finish).

The first-ever drop of Pleasing, Perfect Pearl will be released in three stages, in limited quantities, at pleasing.com.