Africology, South Africa's best selling skincare brand, is opening its first UK store in London's Covent Garden in November.
The brand harnesses the power of four hero ingredients from Africa across their whole range of skincare:
Rooibos - full of essential minerals, Rooibos is anti-bacterial, relieves irritations, contains natural AHA's and is a powerful antioxidant
Aloe Ferox - Rich in nutritional and healing compounds, Aloe Ferox is healing and soothing on skin irritation and sunburn, reduces scar tissue, aids water retention and replenishes moisture loss
Marula - Marula's unique hydrating properties help prevent water loss in the skin, providing prolonged hydration, reducing redness and has absorbs very quickly into the skin without leaving any residue
African Potato - loaded with sterols and sterolins which help treat acne, eczema, psoriasis, skin cancer and arthritis. African Potato boosts the immune system, is anti-inflammatory and wound healing and antioxidant.
The Africology journey began with founder, South African-born Renchia Droganis, an experienced Aromatherapist, Reiki Master, Metaphysical Counsellor, Life Coach and Holistic Healer. She developed homemade, bespoke skincare products with an intention to heal in the most natural and wholesome way possible.
Now stocked in over 350 five-star spas worldwide, Africology has become a global brand dedicated to clean beauty, promising to use 100% natural, organic and non-toxic ingredients, all of which are either home-grown on the family-owned Siddartha Farm or locally sourced, helping to uplift and empower local communities.