Chill with Lynx


Lynx, the UK’s number one male deodorant and shower brand,1 has introduced its new variant for 2019 – Ice Chill.

Designed to help men who lead busy and stressful lives to find their ‘chill’ so they can be the best version of themselves, the new variant features a fresh new Frozen Mint & Lemon fragrance, as well as an improved anti-bacterial formulation to help fight body odour for up to 48 hours.

Ice Chill is launching across Lynx’s whole portfolio, including body spray, anti-perspirant, shower gel and shower foam, and is designed to target the Gen Z and Millennial consumer groups. The distinctive black and blue packaging provides optimum stand-out on shelf to encourage customer selection.

The launch will be supported with a £5m marketing campaign across traditional media with bursts across TV, social and video on demand, along with content production through partnerships with Snapchat and Spotify.

1. Nielsen Data, MAT December 2018


Festive cracker of a campaign for Baylis & Harding

GOSH gives back


Developing resilience

Managing stress during a pandemic


We use essential, performance, functional and advertising cookies to give you a better web experience. Find out how to manage these cookies here. We also use Interest Based Advertising Cookies to display relevant advertisements on this and other websites based on your viewing behaviour. By clicking "Accept" you agree to the use of these Cookies and our Cookie Policy.