Advice

Hatty Scaramanga, sales and marketing manager at digital agency Inside Online, explains how beauty retailers can make the most of online sales

When it comes to online beauty searches, established brands dominate. Find out more in this exclusive expert article

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The most searched-for beauty term on Google isn’t skin care or cosmetics – it’s hair care. And worldwide, we spend an eye-watering $81 billion on looking after our crowning glories every year. So in our hair-obsessed society, how will the market pan out over the coming months?

In collaboration with Unilever, which sells an incredible 38 billion hair care products annually in more than 70 countries, a panel of experts met recently to share their views at a CEW Business Event entitled “What’s next for hair?” Facilitated by Heather Mitchell, global head of PR & Social Media at Unilever Hair, the panel included Flynn Matthews, beauty industry analyst at Google; Jo Lee, vice president of merchandising UK at QVC; Cristel Lundqvist, global technical director at TIGI; Zahra Bishop, beauty buyer at Harvey Nichols, and leading session stylist Aaron Carlo.

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