Pro-planet beauty brand BYBI has inked its first at-scale bricks and mortar partnership with Holland & Barrett.

BYBI (which stands for By Beauty Insiders) will launch into over 350 Holland & Barrett stores on 6th June 2022.

The brand was launched in 2017 with a range of skincare products designed to optimise skin health and wellness. Formulated using low-carbon production methods, all BYBI products are also 100% vegan and cruelty-free.

Brand founders Elsie Rutterford and Dominika Minarovic said: “We are incrediblyexcited to announce that this summer, consumers will be able to exclusively shop BYBI nationwide, in real life for the first time ever. It’s our mission to make pro-planet skincare more accessible and we couldn’t think of a better partner to help us reach that goal, than everyone’s favourite health store.”

Joanne Cooke, Trading Director Beauty & Sports Nutrition at Holland & Barrett, adds: ““We are thrilled to be adding BYBI to H&B’s line up of conscious beauty brands. BYBI’s ethos aligns perfectly to our H&B values of offering a great range that’s kind to the planet, without compromising on efficacy. We’re sure the brand will be a big hit with our customers, who we know are passionate about beauty and caring for the planet too.”