groa-new

UKLASH founder reveals gen Z and Alpha-focused lash and brow brand

gróa is available online at Boots.com and will launch instore in September

28 Aug 2025

ciroa

Bodycare brand Ciroa makes UK debut

2 of the brand’s sell-out ranges are available to purchase

21 Aug 2025

wonderbalm

WONDERBALM expands its award-winning balm

The balm is now available in a 20ml version and as a lip balm

18 Aug 2025

ted-baker-2

Ted Baker unveils Tailored fragrance duo

The collection pays homage to Ted Baker’s tailoring heritage

15 Aug 2025

dr-idriss

Dr.Idriss reveals The Depuffer serum

The serum is the perfect on-the-go solution for flushed skin

12 Aug 2025

wild-deodorant

Wild reveals its first ever refillable roll-on deodorant

The formula provides 24-hour protection against odour

08 Aug 2025

anua-article-image

Anua’s cult serum pads arrive at Boots

The pads are designed to simplify skincare routines

06 Aug 2025

megababe-3

Megababe launches aluminium-free deodorant trio

The deodorants provide 72-hour odour protection

01 Aug 2025

curaprox

CURAPROX announces first UK Brand Ambassador

Jessica Diner partners with the Swiss oralcare brand

30 Jul 2025

drpawpaw-paddington

Dr.PAWPAW unveils limited edition Paddington collection

The lipcare range is inspired by Paddington’s favourite sweet treats

30 Jul 2025

wildsmith

Wildsmith reveals Hydrating Light Cream

The lightweight gel-cream is ideal for those with oily and blemish-prone skin

29 Jul 2025

porefessional

Benefit Cosmetics expands POREfessional Range with foundation launch

The smoothing and blurring foundation is available in 40 shades

29 Jul 2025

smuuti-skin-2

Finnish brand Smuuti Skin makes UK debut

The brand’s K-Beauty-inspired skincare products are available at Superdrug

23 Jul 2025

glow-hub

Glow Hub dips into fragrance category with scent trio

The collectible hair and body mists lean into this summer’s key fragrance trends

22 Jul 2025

lords-candle-new

LORDS Fragrance House reveals limited edition candle

The Positano candle is inspired by Italian summers on the Amalfi coast

21 Jul 2025

mcobeauty

Cult Australian beauty brand arrives to the UK

MCoBeauty will launch exclusively at Superdrug from the 21st July

17 Jul 2025

Change privacy settings