MTV Staying Alive is a global charity dedicated to stopping the spread of HIV and AIDS. The Grammy-nominated, multi award-winning singer Leona Lewis is the charity’s ambassador for 2017, following in the footsteps of fellow musicians Tinie Tempah and Laura Mvula. As ambassador, Lewis will represent the charity globally as its spokesperson and face, in order to help increase awareness of HIV and AIDS and raise vital funds.

As part of the Kiehl’s and MTV Staying Alive Foundation partnership, Lewis has designed limited edition packaging for Kiehl’s best-selling Creamy Eye Treatment with Avocado, and £10 from each limited edition pot sold will be donated to the MTV Staying Alive Foundation to help empower and educate young women on HIV prevention.

The limited edition product will launch online at www.kiehls.co.uk and in stores nationwide in June 2017. All of Kiehl’s 102 boutiques and department store points of sale will support the MTV Staying Alive Foundation additionally by raising money and awareness through special activities and handouts for customers in-store.

Chris Reid, Kiehl’s General Manager, UK & Ireland, says: “We are delighted to be working with MTV Staying Alive for the third year running. Kiehl’s mission statement calls on us to improve our communities and make for better firms and better citizens; 166 years on, that call to action remains central to how we serve our patrons, motivate our teams and enrich our communities. We’re particularly proud of supporting initiatives that empower and educate women around HIV prevention in Uganda, India and Rwanda.”