Space NK is to open a new global flagship store at 285-287 Regent Street in London.
The Innovation by Space NK store will be designed as a one-off concept that will act as a test bed for the most innovative product launches from Space NK, and will include an on-site beauty school for its staff.
Customers will beable to enjoy a range of exclusive beauty experiences at the new shop, which takes the retailer’s UK store count to 61.
Heather Alexander, Managing Director of Space NK, says: “Space NK’s Regent Street store will be a flagship for beauty innovation and a destination for customers craving ‘first look’ previews of our most innovative launches. This location will also have unique visual campaigns that differentiate it from the rest of the Space NK estate, and will showcase our most exciting discoveries from around the world.”