Benefit Cosmetics is celebrating staycationing and the quintessential British beachside holiday by launching the Hoola Ice Cream Van, which will ‘con-tour’ the UK this summer.

UK beach-goers will be encouraged to visit the Hoola-inspired ice cream van where they can choose from a range of beauty touch ups to give a guaranteed summer glow, including sampling the Hoola Quickie Contour Stick, which launches this month.

Alongside bronzing touch-ups, the Hoola Ice Cream Van will give Brits the chance to pop their head through a bespoke Hoola cut out head board to receive a quickie contour from one of Benefit’s contouring experts. Fans will be encouraged to upload to social using #nolonghaul to receive a free Hoola Quickie Contour Stick.

Benefit’s head make-up artist Lisa Potter Dixon says: “Here at Benefit, we’re all about celebrating what makes Great Britain great! Launching our Hoola Ice Cream Van this summer and con-touring the length of the UK means we’re able to provide that iconic Hoola glow to Brits without the need to travel abroad. The Hoola Quickie Contour Stick gives an easy, natural-looking contour and sculpts and defines features – it’s the perfect summer essential!”

The Benefit Cosmetics Con-Tour kicks off on 3 June 2017 at London’s Carnaby Street Eats Festival and culminates on 23 July in Scarborough. See below for a full list of dates.

Benefit Cosmetics is also offering a unique beauty service to Glastonbury attendees with GlastonBrow, the first brows and beauty drive-thru, which will be located on the main road to the music festival for two days from 21 June 2017. Passers-by will be able to pull up to the window to receive the ultimate GlastonBrow drive-thru experience – they’ll choose from a menu of brow-inspired gift options and drive-thru to the collection window where a Benebabe will deliver the free goodies. In addition, Benefit will also be giving away all of the necessary festival essentials for a weekend of glitter, flower crowns and music.

Following the GlastonBrow pit-stop – and once entering the Glasto grounds – music lovers who snap a pic of them with their festival gift from the drive-thru using the #BenefitBrows will be in the chance of winning a year’s supply of Benefit’s cult brow products.