Avon UK has announced a significant new partnership with breast cancer charity, CoppaFeel!, to support in its mission to educate young women on the signs and symptoms of breast cancer.

Research from CoppaFeel! discovered that just over three quarters of women aged 18-29 check their breasts for signs and symptoms of breast cancer, with only 30 per cent checking on a monthly basis and half of young women lacking the confidence and knowledge of how to check themselves.

To help with education and awareness, Avon will support CoppaFeel!’s team of Boobettes – a group of young women who have been diagnosed with breast cancer under the age of 35, have had a breast cancer scare at a young age or a strong connection to the disease. Using their stories, they inspire other people to think differently about their lives and bodies, educating about the importance of getting to know your boobs now and making it a lifelong habit.

The partnership with Avon will support the recruitment of future Boobettes, create vital awareness materials, and enable digital tools to encourage checking on a more regular basis.

2017 marks 25 years of Avon’s Breast Cancer Crusade, with the cosmetics company raising £19.5million for breast cancer charities through its representative base, associates and cause-related products and communications to fund vital research and education.

The partnership with CoppaFeel! aims to not only encourage regular checking behaviour among young women throughout the UK, so that every woman is educated with the signs and is empowered to take action, but also to strengthen this behaviour among Avon’s representative base.

Findings from a standalone question posed to UK Avon representatives showed that over three quarters (77%) checked their breasts for signs of breast cancer at least once per month, with almost half checking at least once per week (37.6%).

Andrea Slater, Avon general manager, says: “We are proud to partner with CoppaFeel! As well as raising vital funds for the inspirational charity, our main aim with this partnership is to drive real behaviour change among women to encourage them to start regularly checking. We’re pleased to see so many of our representatives are doing so and want to encourage them to pass on the message to their customers, and ultimately help CoppaFeel! in their efforts to educate young people.”

 

Natalie Kelly, CEO at CoppaFeel! adds: “We’re really excited to partner with Avon on our Boobette programme and admire their commitment to fighting for causes that mean so much to women, and are really looking forward to coming up with innovative ways to raise both money and awareness for our important cause.”

 

To learn more about CoppaFeel! and to donate to the cause, visit www.avon.uk.com/Causes