Wellbeing company seeks beauty partners for online platform

Holistic wellness company Whitecalm is seeking beauty brands to partner with to boost beauty content on its Whitecalm Virtual platform at www.whitecalmvirtual.com.

With over 120 live streamed and on demand classes a month covering topics such as skin and hair, fitness, yoga, meditation, nutrition and essential oils, Whitecalm Virtual delivers the benefits of Whitecalm’s renowned wellness day retreats in the comfort of your own home.

Founder Rebecca Tucker created Whitecalm four years ago, starting with wellness retreats in Ibiza before expanding the company’s offering to cover London. Tucker’s bowel cancer diagnosis in 2019, coupled with the Covid 19 pandemic, meant plans to expand the business nationwide had to be put on hold. Tucker says: “We decided to pivot the whole business and take it online. We’d already been working with a lot of the instructors for a couple of years who agreed we could put them online, so we developed the virtual platform to allow people to access the same content as they would have been getting at the wellness retreats.”

Going forward, the in-person wellness retreats and virtual platform will be developed in tandem, and Whitecalm is offering like-minded beauty brands the chance to get involved.

Beauty content already on the site includes masterclasses with organic skin and hair care pioneer Daniel Field. Members of the Whitecalm Virtual platform can have a free hair and skin consultation with Field, and access to expert content including topics such as detoxing hair and skin, how to achieve perfect hair condition and the effects of cancer on hair and skin.

Tucker says: “The whole purpose of Whitecalm is to promote brands that are ethically-sound, have an environmentally-friendly impact and are ‘clean’. We have enough bombardment in our daily lives from chemicals which is why so many people are suffering with Covid and cancer. Stress doesn’t help, so what we’re trying to do is get people to calm down, get their stress levels down get their immunity up. And that includes getting people to think about what their putting on their skin and hair because it all has an impact on their immune systems.” 

Tucker would like to encourage more beauty brands onto the platform that get people to think more about what they are putting on their hair and skin. “We’re looking for brands that believe in a holistic approach to health and beauty. We would welcome any brands to contact us as long as they are environmentally-friendly, sustainable and clean. We’re trying to help people through their pain points – there are so many issues that our users face, such as eczema, psoriasis and rosacea – and we’re after brands that can help people with any types of pain points like those.”

Opportunities for interested beauty brands include overall sponsorship, infomercials, on-site branding, newsletter inclusion and the chance to run their own expert masterclasses or tutorials on the site. Any brands that want to find out more can email rebecca.tucker@whitecalmwellbeing.com.

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