Jayn Sterland, managing director of Weleda UK, has been appointed to the board of the new B Corp Beauty Coalition.

The B Corp Beauty mission is to improve the social and environmental impacts of business practices in the beauty industry, through knowledge sharing and responsible innovation, with consistent and transparent communication.

B Corps are part of an international movement of companies that do business in a meaningful way, with the highest standards of social and environmental impact and values anchored in their corporate bylaws. Through solid engagement, collaboration and coalition, they seek to improve social and environmental conditions along the supply chain, from raw materials to the finished product, with a vision to deliver “Beauty for Good”. 

The new B Corp Beauty Coalition brings together over 35 leading cosmetics firms from all around the globe in order to improve sustainability standards in the beauty industry.

Forming the Coalition will enable them to leverage their combined strengths and deliver tangible benefits to beauty consumers, communities, and the planet we share.

The Coalition will focus on four key issues: ingredient sourcing and sustainability; greener logistics; packaging responsibility; consistent and clear external messaging that customers can understand and trust. 

Sterland will represent Weleda in the Beauty Coalition as a board member. She says: “I am delighted to represent Weleda as part of the global B Corp Beauty Coalition, which aims to unite B Corp-certified companies through coalition as a force for good. With Weleda’s expertise in creating pioneering natural beauty for over a hundred years, we hope to be able to share this wisdom and support others through this global initiative. It is only by working in harmony with and through nature, that beauty can become truly sustainable.”