Walpole reveals its 2016 “Brands of Tomorrow”

Walpole, an organisation that promotes Britain’s most luxury brands, has selected two cosmetics companies to take part in its 2016 “Brands of Tomorrow” programme.

Aurelia Probiotic Skincare and Noble Isle will benefit from mentorship by dynamic leaders from some of Britain’s top brands, including Harrods, The Savoy and Alexander McQueen. This will include one-to-one tutelage from industry leaders and a year-long workshop schedule, as well as access to Walpole’s established membership of more than 160 brands.

Michelle Emmerson, CEO of Walpole, explains: “Brands of Tomorrow recognises the trailblazing brands who are championing innovation in their sectors. Discovering and nurturing new talent is a leading priority for Walpole and our members, and as luxury industry leaders it is our responsibility to ensure the future success and sustainability of a sector which is forecast to be worth £51.5 billion to the UK economy by 2019.”

Noble Isle (pictured above) hopes to become a new tradition in luxury bathing. “Noble Isle” was the original term used for Great Britain in the 15th century by Kings and Queens, and the name captures the essence of the brand. Its creators have travelled the length and breadth of England, Ireland, Scotland and Wales to source authentic, quintessentially British ingredients that celebrate Britain’s rich cultural history.

Aurelia Probiotic Skincare provides women with skin care products based on “next generation” probiotic technology combined with ethically sourced, 100 per cent BioOrganic botanical formulations. Founder Claire Vero (pictured right) is a dermatology expert who was previously marketing director at GlaxoSmithKline's Global Dermatology Centre of Excellence. Her new company has already won awards including The Ultimate Natural Beauty Bible's “Best New Brand”.

All 12 winning Brands of Tomorrow for 2016 were revealed on January 18 at The Savoy in London. The renowned venue, always keen to support emerging British talent, welcomed the chosen brands as they showcased their products in the hotel following the event.

Jonathan Heilbron, chairman of Walpole Brands of Tomorrow, said: “The Brands of Tomorrow Class of 2016 is one of the most exciting we have seen, who are eager to get to work alongside some of the luxury industry’s very best brains. In such a highly competitive global marketplace, these brands, designers and craftspeople are leading the way for the future of luxury.”


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