Walgreen Boots Alliance (WBA) has announced the launch of No7 Beauty Company, a consumer-led beauty business that aims to create beauty brands for every skin type, ethnicity, age and texture that everyone can trust.

No7 Beauty Company launches with a portfolio of original and acquired WBA beauty brands, including no7, Liz Earle Beauty Co., Botanics, Soap & Glory, Sleek MakeUP and YourGoodSkin.

With a focus on developing rigorously tested products at affordable prices, and with commitment to key sustainability goals, No7 Beauty Company is positioned to develop omnichannel offerings with WBA retailers and other new and existing retail partners around the world through a direct-to-consumer model, dotcom sites, mobile apps and more, to provide consumers with differentiated products and shopping experiences.

The company’s position as part of WBA will provide access to over 100 million loyalty members worldwide, which will drive and optimise digital marketing and increasingly personalised solutions.

The company has set out three overarching goals to achieve by 2030 as part of its commitment to sustainability: to achieve 50% of global sales from healthier, more sustainable products and services; to halve the overall impact of new products it places on the market (compared to 2019) by cutting emissions, reducing single-use plastic and having a net positive impact on nature; and to double the value it creates for society by working in partnership with others and strengthening its long-standing commitment to be a fair partner to its suppliers and respect human rights.

To mark its launch, No7 Beauty Company has released the first ever ‘Beautifully Informed’ report, which unearths beauty insights focusing on the evolving role of beauty and why it matters; today’s beauty consumer and their shopping behaviours; and tomorrow’s trends and industry drivers.

Key findings from the survey of 20,000 people found that 87% of beauty consumers feel more confident if they look good, while 75% of women agree that beauty and personal care products have a positive impact on their mental wellbeing. This highlights the role that beauty brands play in enhancing self-esteem, improving mental health, supporting inclusivity and reframing conversations around beauty.

Annie Murphy, senior vice president, global chief commercial brands officer and international retail, who will oversee the new organisation, says: “The launch of No7 Beauty Company, a new consumer packaged goods business within WBA, allows us to reinvent how we manage and drive further growth for our beauty portfolio. It is all about maximising everything we are part of as WBA. No7 Beauty Company will use the combined strengths of our world-leading brands, our dynamic supply chain, and our unrivalled track record for product innovation. We listen to our consumers and use our incredible expertise in science and our beauty heritage to make affordable products that they can trust, experience and enjoy on their own terms. For us, this is all about creating the best in beauty for everyone.”

Mark Winter, managing director, No7 Beauty Company, adds: “The launch of No7 Beauty Company will enable us to make our beloved and trusted brands accessible to even more customers round the world, as a force for good, underpinned by best-in-class global sourcing and accelerated levels of innovation. With our new identity, we are better placed than ever to create new relationships with retail partners and unite our 2,900 team members including 1,600 beauty advisors, helping us to align our strategy across all of our brand teams in every geography.”

For more information about No7 Beauty Company visit www.No7Company.com.