Unilever unveils Positive Beauty Growth Platform

Unilever has unveiled its Positive Beauty Growth Platform, which invites the very best scale-ups and start-ups from around the world to collaborate on projects at the forefront of innovation and technology in the beauty industry. 

Unilever is reaching out to scaleups and startups operating in the fast-growing and evolving world of social commerce; an industry focused the integration of social media and eCommerce, using social platforms to sell and promote products and services

To bring this growth opportunity to life, the Positive Beauty Growth Platform is especially interested in partnering with entrepreneurs, from seed startups to late-stage scaleups, in the field of livestream commerce, shoppable media, group buying and gaming commerce. 

Through a series of pitch competitions and entrepreneurial challenges, successful social commerce entrepreneurs will be given the opportunity to pilot their idea in collaboration with some of the world’s leading beauty brands.  

The project is led by Unilever’s Beauty & Personal Care Division, home to global brands such as Dove, AXE and Love Beauty & Planet, and The Unilever Foundry, the company’s collaborative innovation network.

The Foundry has piloted over 400 startup projects to date, including collaborations with AI-powered skincare engine HelloAva and cleaning services marketplace Helpling. 

Sunny Jain, President Beauty & Personal Care at Unilever, says: “Collaboration in the mega-trends of the future is a strategic imperative for Unilever. Building a thriving two-way relationship with the global startup community helps power innovation and experimentation, deliver business solutions and fuel growth. The Positive Beauty Growth Platform has been designed to do just that. By harnessing startups’ disruptive approach, we will help future-proof our brands by pioneering into new spaces shaping the beauty industry.” 

Submissions are now open. For more information or to apply, visit www.f6s.com/unilever-social-commerce-pitch.




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