Sure, the best-selling anti-perspirant brand both globally and in the UK, has just added the new Sure Invisible Antibacterial Anti-Perspirant to its highly successful portfolio. The latest addition will be supported by a £4m media investment.

Available in both male and female variants, the new launch combines the brand’s best-ever anti-marks formula with new antibacterial odour protection, to combat sweat, odour and marks all in one product.

The Sure Invisible Antibacterial Anti-Perspirant female variant features a fruity fragrance of pears and berries, whilst the male variant contains fresh and herbal notes, both offering alcohol-free 48H protection. The formula also contains the brand’s unique MotionSense technology, designed to release bursts of freshness throughout the day, keeping consumers feeling fresher for longer. 

Emily Dean, senior brand manager, Sure at Unilever UKI says: “We know that eliminating sweat, odour and marks are the top three considerations that consumers have when looking for an anti-perspirant. This latest offering from Sure aims to address all of these needs in an all-in-one solution. We are confident that this new range will increase brand penetration.”