It's important to help customers choose a cleanser that is right for their skin.

Corrine Morley says that those who use long-wear make-up need an oil-rich cleanser that will quickly dissolve it without too much effort and rubbing. €People with oily skin often prefer a refreshing cleansing wash that will thoroughly rid the skin of excess oil build-up,€ she says. €However, many of these foaming cleansers can be quite harsh, stripping the skin of its natural oils and exacerbating the imbalance further.€

For sensitive skin, it's best to avoid all fragrances and essential oils as these can irritate. A gentle cleansing cream will soothe and calm the skin instead. Helping customers to choose a product that they like will ensure they stick to a regular routine and enjoy cleansing rather than seeing it as a chore.

Asma Docrat adds a final note: €Advise customers not to use a soap to cleanse. It's important to choose products that balance the pH of the skin. Soap dries out the skin, so avoid, avoid, avoid.€