The Perfume Shop has announced AJ Odudu as its first ever brand ambassador.

The partnership marks the start of a year-long celebration for the brand’s 30th birthday, which will see the star engage in a host of activities throughout the year.

As Brand Ambassador, the TV presenter, Strictly Come Dancing star and host of The Beauty Awards 2022 with ASOS will engage in a host of exciting activations and appearances over the coming months.

The Perfume Shop Managing Director, Gill Smith, says: “When it came to choosing a face to work with for our 30th birthday year, AJ was always top of our list. With her infectious personality and fantastic style, we think she’s the perfect fit for the brand at such an important moment in our history.”

Speaking of the partnership, AJ adds: “I’m so excited to be working with The Perfume Shop for their 30th year. It’s a brand I’ve long had a love of, from Saturday shopping with friends as a teenager to my sister working in the Blackburn branch when she was younger, so it seems like the right fit to now have come full circle and be working with them!”