The Fragrance Shop has unveiled Scentaddict, its brand new subscription service.

The monthly service offers fragrance lovers the opportunity to try new and classic scents with exclusive discounts, allowing members to keep their fragrance wardrobe up-to-date without breaking the bank.

For just £12 a month (which includes free postage and anytime cancellation), Scentaddict customers can choose from more than 200 scents, then receive a luxury reusable 8ml atomizer (equating to approximately 100 sprays) filled with their chosen fragrance within 14 days.

Customers that fall in love with their chosen scent can redeem the £12 subscription cost against the price of a full-sized bottle in store or online, using a unique discount code.  The customer will be sent a new refill for their atomiser each month, with the chance to change their fragrance selection or simply receive the same scent again.

Adam Anderson, commercial director at The Fragrance Shop, says: “Our data insight showed that 55% of consumers wear a different fragrance each day. By understanding our customer behaviour, we recognised the demand was there for an affordable way for them to try new scents without the long-term commitment of buying a full bottle.

With Scentaddict, we encourage them to ‘date' a variety of fragrances before they ‘marry’ one.” Scentaddict can be signed up to online at www.scentaddict.com, or in store at The Fragrance Shop.

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