The Fragrance Shop announces major store expansion

The Fragrance Shop has announced plans to grow its store estate by opening an additional 100 sites over the next three years.

This includes a rollout of beauty stores and stores dedicated to niche fragrance in addition to the traditional fragrance shop, demonstrating the established retailer’s commitment to physical stores. 

Kam Birk, Property Director at The Fragrance Shop, says: “Consumers still love the experience of shopping in store for fragrance. Stores remain a priority within our innovation and growth strategy both domestically and internationally.”

Following extensive investment into the company’s infrastructure, The Fragrance Shop will focus on acquiring sites in prime town centre locations, retail parks and outlet centres, with a preferred area of circa 650 sq ft with prominent store frontage.

Real estate advisor, CBRE, has been appointed to assist The Fragrance Shop on its store expansion programme across the UK and Ireland.

CBRE will work with joint agent Hynes Illingworth on the new store acquisitions.

Nik McCarthy, Director, UK Retail at CBRE, says: “The Fragrance Shop’s commitment to physical retail comes at a time of much needed confidence for the sector and solidifies just how important the store is to the overall retail strategy. We look forward to identifying well-placed, high-quality sites for our client and assisting them in this next phase of their expansion.” 

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