Strictly Come Dancing Presenter Tess Daly is calling on British women to step ahead with a lighter feeling for their legs  as she spearheads a new photoshoot campaign to mark the launch of Scholl Light Legs 20 Denier Compression Tights in Nude and Black.

Daly’s ‘floating on air’ themed photoshoot for Scholl depicts the everyday moments when you put pressure on your pins and need a circulation boost. From walking the dog and shopping through to pounding the pavement and attending an evening event, Daly demonstrates how the fashionable compression tights help her legs feel light, giving her a boost from morning until evening.

Captured by world-renowned photographer Esther Haase, who has shot for the likes of Vogue, Vanity Fair and Elle, the images are designed to bring to life that ‘light leg feeling’ women want.

Latest research reveals British women spend on average 4.2 hours on their feet every day, which can leave legs feeling tired, heavy and lagging behind.

The study also revealed that as a result of having tired legs, one in four women have avoided going for a walk, while nearly a fifth have missed out on a shopping trip (19%) and one in six have cancelled a night out.^1 

Scholl Light Legs 20 Denier Compression Tights present a stylish solution to help them carry on with their social engagements.

Commenting on the campaign, Daly says, “As a busy working mum of two, I'm constantly trying to squeeze as much into each day as possible, whether it's the school run, feeding the family, work commitments or catching up with friends. I'm constantly on the go and most of my time is spent on my feet. For me, my secret wellbeing weapon to stay energised are Scholl Light Legs Tights - their compression technology makes my legs feel so light, giving me a boost all day long.”

Elise Cockley, Marketing Manager for Scholl, adds: “Tess is the perfect choice to front our campaign as she has first-hand experience of what it’s like to put her legs through life’s daily paces. Like most of us, she wants to feel boosted and light on her legs and feet from AM to PM without having to face that irksome tired, heavy feeling. With the new Scholl Light Legs tights in 20 Denier we want to educate women that there is now a practical, everyday and effortless solution to help achieve this.”

The scientific secret behind that ‘light leg feeling’ with Scholl Light Legs Tights is through a unique Fibre Firm™ technology that applies pressure in targeted areas from the ankle upwards to help boost circulation.  Scholl Light Legs 20 Denier Compression Tights also feature exclusive Ladder Lock™ technology – a specially designed fabric that prevents holes from turning into ladders.

_{1. Scholl Light Legs Research, 2016, 2,044 British women respondents aged 18+, 16 August 2016}