make-up

mascara

Maybelline New York reveals Sky Tubes Mascara

The product joins the iconic Lash Sensational collection

20 Apr 2026

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Hourglass Cosmetics reveals its next Global Brand Partner

Grammy Award winner Olivia Dean has partnered with the brand

17 Mar 2026

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Chappell Roan named M.A.C Cosmetics Global Brand Ambassador

The Grammy Award-winning singer kicks off the partnership with a bold, theatrical look

08 Dec 2025

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DCYPHER Beauty launches the world’s first Custom Glow Booster

The custom cosmetics brand has already created over 60,000 unique shades

20 Nov 2025

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Benefit Cosmetics expands POREfessional Range with foundation launch

The smoothing and blurring foundation is available in 40 shades

29 Jul 2025

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Collection Cosmetics relaunches its Real Life Beauty Campaign

The campaign will be fronted by 11 ‘real people’ as the new faces of the brand

08 Jul 2025

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Sephora celebrates the opening of first UK store after 18 year absence

The beauty retailer marked the event with a star-studded VIP launch party

09 Mar 2023

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KVD Beauty expands Good Apple range

The Beauty Brand has announced the launch of the Good Apple Serum Foundation

16 Feb 2023

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RuPaul unveils beauty range

The drag artist’s debut cosmetics and fragrance collection has launched exclusively at Superdrug

06 Oct 2022

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Lottie London brings back Y2K

The make-up brand’s new collection takes inspiration from the 2000s

01 Sep 2022

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Charlotte Tilbury lands at Liverpool ONE

The opening is the brand’s first UK standalone store outside of London

25 Aug 2022

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Tatti Lashes reveals new ambassador

The lash brand has appointed celebrity make-up artist Adam Burrell as ambassador

21 Jul 2022

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Ciaté and Smiley launch second collaboration

The euphoric new collection celebrates the power of taking the time to smile

19 May 2022

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BE+RADIANCE launches microbiome-friendly make-up

The new colour cosmetics brand contains active probiotics and superfood ingredients

19 May 2022

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Ciaté unveils collectors' edition Smiley eyeshadow palette

The iconic Smiley® brand has selected Ciaté London as its exclusive 50th anniversary cosmetics partner

31 Mar 2022

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Huda Beauty unveils Cheeky Tint Blush Stick

The unique formula is moisturising, waterproof, long-lasting and buildable and creates a lit-from-within finish

17 Mar 2022

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