Superdrug is set to release a Pride edition own-brand range to mark the 5-year anniversary of supporting Switchboard Helpline.
The limited edition Pride capsule collection includes 6 products, all of which carry the Switchboard charity logo, phone number and information.
To mark the launch of the range, Superdrug is donating £10,000 to Switchboard.
This donation will allow the charity to train and support 22 new volunteers, which could amount to over 1,700 additional calls, instant messages and emails answered across a whole year.
The Proud collection comprises of Studio Pride Edition Nails, Pride Edition Lashes, Studio Pride 4 Piece Eye Set, Studio Pride Sponge, Pride Foot Pampering Sock Pack and Pride Lubricant, RRP from £1.99.