As part of Mental Health Awareness month, Skin Proud has partnered with mental health advocate Bunny Michael and Sad Girls Club founder Elyse Fox to launch the first ever skin positivity chatbot on Twitter.

The Skin Proud Twitter chatbot aims to promote skin positivity and checking in with not only your mind, body and wellbeing, but also your skin.

The bot will target any Twitter posts that use negative words about skin care and skin stress, and in turn provide tips and advice from two mental health advocates - non-binary mental health writer Bunny Michael and founder of the Sad Girls Club, Elyse Fox.

The automated chatbot advice from Bunny and Elyse will range from how to detox your skin and mind to unplugging from social media to focusing on recharging your mind.

The chatbot will encourage those speaking negatively about their skin and wellbeing to take a moment to check-in with themselves and replace the negative with positive words, in order to release the happy hormone and achieve the ultimate skin wellness.

As part of the campaign, Skin Proud will be donating 10% of online sales in May to the Sad Girls Club, a global charity that stands to remove the stigma integrated in mental health, provide mental health services to those who do not have access to therapy and treatment, and create real life space that nurture and build for young people to know they are not alone.

Nora Zukauskaite, Global marketing director for Skin Proud, says: ““We are so proud to be providing this chatbot to Twitter users. Social media can be a lonely place that sometimes has a negative impact so by introducing our chatbot we can take the negative and spin it to be positive and encourage users to take the time to check-in with themselves. At Skin Proud, we know how important mental health is and how it can impact your overall wellness and skin and is why we are thrilled to be working with the Sad Girls Club to provide spaces online and in person for people to interact and know they are not alone.”