Simple has launched three affordable vegan skincare serums, designed to target a range of skincare needs.

Responding to a significant rise in demand for beauty serums (an increase of 8.5% in the last year alone, according to Nielsen data), Simple aims to deliver value to the category by appealing to current and new Simple shoppers looking for fuss-free products.

Shoppers will be able to choose from Simple Booster Serum 3% Hyaluronic Acid + B5, design to lock in hydration; Simple Booster Serum 10% Vitamins C+E+F, a combination of vitamins which enhances the skin’s glow, protects the skin against environmental aggressors, and moisturises and strengthens the skin barrier; and Simple Booster Serum 10% Vitamin B3 (Niacinamide), which regulates sebum production to avoid breakouts, helping strengthen the skin barrier. 

Each product contains highly sought-after skincare ingredients along with Simple’s ‘Kind to Skin’ credentials, making them suitable for sensitive skin. The range is also PETA approved and vegan. 

Each product’s benefits are clearly outlined on-pack, making it easy for shoppers to select the one that suits their skincare needs.

At an affordable price point, Simple Booster Serums are set to deliver value to the category as they support shoppers that are looking to add an additional serum step to their skincare routine as well as using a brand they know and trust. 

The new Simple Booster Serum range is now available at Boots.com and Boots stores, and will launch on Amazon and in Tesco, Asda, Morrisons, Ocado and Waitrose stores in June and July. RRP £7.99 each.