hello is a new oral care brand formulated with responsibly-sourced ingredients, delicious natural flavours, and free from artificial sweeteners, colourants, SLS/sulfates and peroxide.

The Leaping Bunny-certified range comprises of vegan products packaged in FSC cartons printed with soy-based ink. 

The hello range contains four toothpastes. hello naturally whitening toothpaste removes surface stains to naturally whiten teeth while farm grown mint and tea tree oil give a great flavour and banish bad breath, while epic whitening activated charcoal fluoride toothpaste contains activate charcoal made from sustainable bamboo and fluoride to help prevent cavities and remineralise tooth enamel.

Goodbye plaque, hello whitening fluoride free toothpaste helps to remove plaque and tartar and naturally whitens with friendly minerals.

Finally, hello kids unicorn sparkle fluoride toothpaste polishes, brightens, prevents cavities and remineralises enamel with its kid-friendly bubblegum flavoured formula.

For a travel-friendly option that offers a chewable, plastic-free alternative to toothpaste tubes, goodbye plaque, hello whitening toothpaste tablets help to whiten teeth, brush away plaque and freshen breath.

The range also incudes activated charcoal freshening mouthwash and charcoal infused bristles soft toothbrush, featuring a comfortable, plant-based handle.

Hello founder Craig Dubitsky says: “I started hello because I was sick of seeing artificial sweeteners, dyes, artificial flavours and harsh whitening agents in the products we were putting in our mouths every day. Anything that goes in your mouth should taste awesome. Anything that goes in your mouth also goes into your body, so we wanted to make hello as natural as we could. The things we use every day should also look great (goodbye, fugly tubes), and hopefully make us smile.I like to think we’re making personal care more personal at hello, and way more friendly. We’re fired-up to go on this journey together.”

The hello range launches at Superdrug and Amazon in October, with prices starting at £4.99.