Bath and body brand Sanctuary Spa has updated the look and feel of its packaging for the first time in a decade.

The trend for all things rose gold has inspired the new look for the iconic brand, which has been modernised with a swish of rose gold on-pack and luxe rose gold bottle lids.

Different products feature varying swish designs, which represent the specific motions required for application. Product names have been simplified with bigger and bolder typography, making it easier to read and shop the range on-shelf, while the font colour has been changed from grey to black for enhanced legibility.

The new premium look matches the decadent formulas inside, which now feature fragrance-boosting captives that ensure Sanctuary Spa’s iconic floriental scent stays on the skin for up to 12 hours.

The brand has also launched Wet Skin Moisture Miracle, a revolutionary body moisturiser that is applied to soaking wet skin after bathing or showering. Clinically proven to lock in double the moisture compared to traditional body moisturisers, it locks water into skin cells when they are already plumped and hydrated, for a quick, easy, effective way to moisturise.

 

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