Carmen Samantha.jpg

Sam Faiers gets great hair by Carmen

Carmen Samantha.jpg

Sam Faiers gets great hair by Carmen

Carmen, the electrical beauty brand for young women who 'work hard and play harder' has partnered with Samantha (Sam) Faiers to launch the Carmen By Samantha range of appliances.

Sam is due to have her first baby in mid-January 2016, and says she is determined to keep her hair looking its best. The Carmen By Samantha range is perfect for this. She says: "From the cordless straighteners to the hands-free hairdryer, the range is ideal for busy women who want to look their best and feel great, whatever they do or wherever they go."

The new range comprises four products: Cordless Rechargeable Straighteners, Hands Free Hairdryer, Salon Glamour Curls and Salon Glamour Styler. Each one features Keratin Protech advanced ionic and ceramic technology, which is designed to reduce static and transfer keratin micro conditioners to the hair during styling for extra shine and protection against heat damage and breakage. Retail prices range from £59.99 to £79.99.

Carmen's marketing manager Martin Clunn says the brand's target audience of 18 to 35-year-old women follow Sam's work on TV and through her other beauty ranges. This, combined with Sam being a champion of confidence, a relatable person and a style icon for women everywhere, made her the perfect fit for the new Carmen range, which aims to empower women, he says. "Sam's dedication to the range has been invaluable, from highlighting the importance of damage protection to directing the look and feel of the product and packaging designs, so we're really looking forward to receiving feedback from customers."

Sam herself says that the Carmen By Samantha range has been a major focus for her this year. "My life is a constant calendar of work and social events, so it's great to have such an easy-to-use range of hair tools to hand, keeping me ready for anything and everything," she says.

The full Carmen By Samantha range can be viewed at www.carmen-products.co.uk and is available to buy from Argos, Very, Littlewoods and Freemans.

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