Nail brand Sally Hansen has partnered with dynamic media force GLAAD to launch the Pride polish collection in the popular Insta-Dri formula.
The Sally Hansen x GLAAD Insta-Dri Pride palette contains eight ultra-inclusive shades. Brand new shades Love Wins, Yellow Lady!, Yaaasss Green, Along for the Pride and LGBTQ-tie join existing Insta-Dri colours ASAP Apple, Va-Va Violet and Black to Black.
Sally Hansen Insta-Dri is a 3-in-1 formula with built-in base and top coat for shiny, extended wear in a single step. Color-matched caps provide simple shade navigation and the contoured brush allows for easy application, while the colour dries in 60 seconds.
Sally Hansen will be donating 100% of profits made in the UK to GLAAD’s culture-changing work to accelerate LGBTQIA+ acceptance and create a world where everyone is able to express themselves freely.
Celia Tombalakian, the Vice President of Global Marketing for Sally Hansen, says: “As GLAAD continues to expand the scope of its advocacy on behalf of the LGBTQIA+community, so too does Sally Hansen, by dedicating itself to creating an ever-expanding palette of shades representing all genders.”
John McCourt, Senior Director at GLAAD, adds: “Sally Hansen’s Pride collection offers a fun and exciting way for people to freely express individuality and pride. By making the collection inclusive of all gender identities, Sally Hansen continues to demonstrate its ongoing commitment to promoting necessary messages of LGBTQIA+ acceptance.”
The range is available exclusively at Superdrug, RRP £4.99 each.