Coty's Rimmel London is to be the make-up partner for the fourth series of the hit ITV2 programme, Love Island.

Rimmel will be providing the islanders with make-up in the villa to encourage them to experiment with edgy looks throughout the show and never go a day without their make-up essentials.

Rimmel will also be creating new and exclusive Love Island Transfer Tattoos which will feature on the show.

“We are delighted to be the official make-up partner for series 4 of Love Island. The show is a perfect fit for Rimmel and links back to our core values of self-expression and experimentation.

"The new Rimmel Transfer Tattoos are the perfect on-trend summer make up item and we are excited to be working with the headline sponsor Superdrug,” commented Jessica Glover, Coty Marketing Manager, Rimmel.

Rimmel Love Island Transfer Tattoos (£7.99) will be available from May 23 in two different designs and sold exclusively in Superdrug.

And to celebrate three years of sponsoring the show, Superdrug is launching an exclusive range including Shower Cocktails, Glitter Gels and a Bronzing set. The range, which will be exclusive to Superdrug, launches on May 28.

Simon Comins, Superdrug commercial director said: “We are really excited about the new Love Island range and are sure our customers and fans of the show are going to love it.

“Love Island was last years’ most talked TV show and we, like most of the nation, can’t wait for it to return to the screens. We are sponsoring the show for a third year and are excited to launch this range in celebration of the partnership. The products are colourful, fun and bang on trend with glitter, gems and slogan cosmetics bags - we are sure our customers are going to love them.”