Revolution Beauty has launched a major new campaign with TikTok to celebrate diversity, inclusivity and genderless beauty with #CreatorRevolution.
Taking the form of a modern-day, international six-month beauty pageant across the UK and US, Revolution will be scouting for the next big name in beauty to collaborate with.
Beauty creators from all walks of life will be invited to participate and show their creative flair against three distinct themes and hashtag challenges for a chance to win a $100,000 prize, create a product line with Revolution Beauty and join the TikTok Creator Marketplace.
The competition will be judged by TikTok beauty creator Abby Roberts (16.1M followers) in October, alongside a panel of other experts.
In addition to working with creators, Revolution will be drawing on a broad range of TikTok's creative ad formats to create an immersive digital experience for this campaign, bringing together a bespoke music track and branded effect with both Topview and In-Feed Ads to engage and inspire beauty lovers. It also taps into TikTok's massive ecosystem of beauty content, with more than 42.9bn video views against the #beauty and 6.2bn video views against #beautytips.
Adam Minto, Founder, Revolution Beauty, says: "This is a bold, disruptive campaign by Revolution Beauty that wants to celebrate a changing beauty industry. Brands in beauty need to embrace and celebrate all types of beauty with a community that cares deeply about authenticity. TikTok is the perfect platform for us to partner with to find the next generation of beauty talent and creativity, with an audience that is already out there shaping the future of our industry."
For more information, search for #CreatorRevolution on TikTok.