Remington UK has announced TV personality, model and businesswoman Lucy Mecklenburgh as its first UK haircare ambassador.
The 12-month partnership will see Mecklenburgh work collaboratively with Remington to leverage her influence and following to continue driving the buzz around recent launches, including the premium Hydraluxe Pro Straightener and Hairdryer, as well as the full Hydraluxe range.
Her role will include promoting the products throughout the 12-month partnership, supporting impactful campaigns and the brand’s wider strategy to ensure the Hydraluxe ranges are the go-to choice for her audience, which aligns with Remington’s core consumer.
The partnership marks the first time Remington UK has worked with an ambassador of this profile on a long-term strategic basis.
Since 2018, Remington’s brand proposition has encouraged customers to ‘Get Your You On’, championing individual personal style and building confidence, which is reflected in its wide portfolio of haircare products for all hair types.
Mecklenburgh says: “I absolutely love the Hydraluxe Pro and Hydraluxe product ranges and have always tried to seek out styling tools which cause the least amount of damage to my hair as possible. The Hydraluxe Pro products are perfect as they let you style without the risk of heat damage, something I’ve struggled with over the years due to being involved in regular events and photoshoots.”
Andrew Moss, Brand Manager for Remington, adds: “We’re absolutely thrilled to be working with Lucy who, via her own personal and professional experiences, aligns perfectly with Remington’s ethos. Our ‘Get Your You On’ strapline focuses on instilling in people the confidence to truly express themselves and this is something we know Lucy is a huge advocate of in every aspect of her life, from her experiences as a well-known TV icon, self-made businesswoman, fitness enthusiast and more recently, mum to her little boy Roman.
“We know that perfecting your hair isn’t about how it makes you look, it’s how it makes you feel, and we’re excited to work with Lucy on highlighting this important message to our consumer base.”
To find out more about Remington or the Hydraluxe Pro or Hydraluxe ranges, visit: uk.remington-europe.com/collections/hydraluxe-collection.